Case Study: Harvard Health Publications

Content Imperative

Aiming “to be the world’s most widely recognized and trusted provider of high-quality information about health,” Harvard Medical School’s Harvard Health Publications group turned to the Internet to fulfill that mission, with an OBS-built content repository and e-commerce Web site.

OBS built the first online presence and e-commerce site. The content repository offers a single site where Harvard affiliates and people from remote departments within Harvard can access and manage ever-changing content. The public site offers viewers free access to much information on health and wellness, as well as the opportunity to subscribe to newsletters.

OBS’s Role

  • Creative consult
  • Business model development
  • Information design
  • Project management
  • Managed hosting